Short answer: yes, in almost every case. Even if most of your customers find you through word of mouth or social media, a website is still where they go to check that you’re a real, trustworthy business before they get in touch.
A website does three things social media can’t. It’s the one place you fully control, it works for you 24 hours a day, and it gives people a reason to leave you their email address, not just follow you until they scroll past.
When a website matters most
A website matters most when someone has already heard about your business and wants to know more before they commit, whether that’s booking a service, visiting a store, or sending an enquiry. If your business relies on people trusting you with money or their home, a proper website does a lot of that trust-building for you.
What if I’m just starting out?
You don’t need a large site to start. A handful of clear pages, explaining who you are, what you do, and how to contact you, is enough to begin with. You can always add to it as your business grows.
If you’re not sure whether your business needs a full website or just a few key pages, see how Cherry Lemon builds websites around what your business actually needs.