If your business isn’t showing up on Google, it’s usually one of a small number of common issues, not a mystery algorithm problem.
The usual culprits
- No Google Business Profile, or one that was never verified
- A website that was never properly indexed
- Inconsistent business details across the web (different address or phone number in different places)
- A very new website, or domain, that Google hasn’t fully picked up yet
- A site that’s technically blocking search engines from reading it
It’s rarely about doing something wrong so much as never having done the basic setup in the first place.
Where to start
Start by searching your own business name on Google. If nothing relevant comes up, or your details are wrong, that’s your starting point. Claiming and correctly filling out your Google Business Profile is usually the single biggest first step.
Take the free Digital Checkup to see exactly where your Google presence stands today.